New Commercials- Have You Seen Them Yet?

Post by Pam Bonin, Marketing Manager

We polished up our TV commercials this year with the help of a very talented producer and our good friend, Jo Throckmorton & his crew. After a little bit of editing (okay, maybe a lot), we produced four television commercials starring our staff and some  good friends and customers! Thanks to everyone who helped make these commercials possible.  All of the customers that helped us for “The Experience” commercial went through two grueling hours of filming (and drinking wine.)  What a tough life they lead!  We had a lot of fun that night.

Most of our commercials air on WTHR Indianapolis (NBC, Channel 13).  Here is the schedule through the end of 2010.

We are rotating the four different commercials at random during these times:

Sunrise                  Wed-Fri                      6-7am            (Will air 2 of the 3 days)
Early News          Wed-Fri                      5-6:30pm      (Will air all 3 days)
Jeopardy             Wed-Fri                      7:30-8pm      (Will air 1 of the 3 days)
Sat Sunrise          Saturday                    7-10am

Below are the commercials, if you cannot wait to see them:

Putting the Vinifera to Bed

Post by Bernie Parker, Vineyard Manager

Every year we put our cold sensitive varieties, like Cabernet Sauvignon, to bed. The first step is to do a rough pruning to be able to work around the vines. This year is the second year that we have used foam insulation over the graft unions. This will provide a green house effect utilizing the ground warmth to moderate the temperature around the vine. Coupled with the straw that is put over the foam it keeps the graft unions at a balmy 20 to 40 degrees F even when temps fluctuate between minus 15 to over 60 degrees.

Vines are snuggled into their beds for a long winters nap

As you enjoy that bottle of Creekbend Cabernet or Pinot Grigio this winter you can be sure it is safe and cozy under the straw and foam.